
ABOUT US
Based in Tokyo, grounded into 25 years of Brand Management and luxury retail operations experience with Japan at its core, TRADENTRY offers an alternative to large consulting companies. Agile and quick to onboard into the specifics of your project, we bring the right balance between strategic advisory and hands-on resources to get things done.
TRADENTRY is a boutique advisory firm, founded in 2017, specialized in B to C direct luxury retail. We support early stage ventures or engage with established companies, investment funds willing to expand their business in Japan. In reverse, we bring international perspectives, negotiation skills, and ability to interface with foreign partners to local firms willing to grow outside of Japan.
Our clients benefit from personal and actionable insights to inform their strategies, as well as coveted access to high-level business connections.

Our Services
THEY WORK WITH US
On the Wild Side
"Nicolas adjusted to the challenges of On The Wild Side brand to design the most appropriate business model and find the best partners in Japan. We really appreciate both the strategic and pragmatic approach. Nicolas is a trustworthy person and it was a great pleasure to work in collaboration with him".
- Anne Sophie Nardy, Founder -

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