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Thinking: About


Think of us as your base camp in Japan.


We are your personal point of contact on the ground, a resource for general management insights, supported by deep operational retail experience.  We bring essential market knowledge, best practices and guardrails. We share our executive network to fast-track people trusted connections and your understanding of the environment.

TRADENTRY supports luxury  brands, expanding companies or funds willing to strengthen their business in Japan. With 25 years of proven Brand Management and selective retail operations experience across Asia, we provide real-life market entry and business development expertise. 

Strategic B to C consulting companies are numerous, but many of them are often too large, heavy to mobilize, and do not bring the necessary operational experience and “into the action” mindset. 

TRADENTRY provides an alternative; nimble and quick to onboard into the specifics of your project.

Brands come to us for strategic and operational guidance on helping to drive their retail expansion on the Japanese market. We accompany them to make the right decisions in the set-up of their affiliate or engaging with a local distribution partner. Established brands will look for general management insights, local GM support, partner sensitive negotiations support, or senior advisory on specific retail challenges they face in the conduct of their business.

While TRADENTRY does not manage business operations directly, we are truly result-driven. Connected to a trusted network of specialists for functional support on real-estate brokerage, company incorporation, tax, legal, digital marketing, PR, to make sure you loose no time.

We personally endorse your project, extending trust, a priceless, coveted competitive advantage to successfully penetrate the local business ecosystem.

Image by Cem Ersozlu
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