PROFILE

With CEO experiences for retail luxury companies such as Louis Vuitton, Tesla, Coach, Estee Lauder, in Japan, Nicolas Villeger counts close to 25 years of Market Entry, Business and Brand Management experience in Japan and Asia, building and expanding business for large luxury retail corporations.

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In November 2017, Nicolas set-up his own advisory company, TRADENTRY, to support foreign DTC Brands willing to invest and grow in Japan, or Japanese firms willing to accelerate retail growth outside of their home market; specializing in retail business planning operations, distribution strategy and general management advisory. 

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He has lived in Tokyo since 1996, with two relocations with his family in Seoul and Singapore. A French native, he is fluent in Japanese, holds a Japan permanent residence permit, understands various Asian local cultures, with successful proven experience in building teams from scratch in Japan, South-East Asia, Korea and Taiwan.

He is known for his entrepreneurial leadership, diagnostic and business development skills, as well as extensive knowledge of customer experience and multi-channel distribution operations for prestige goods (department store, outlet, flagship standalone, travel retail, e-commerce). His personal reputation and network of contacts within the Japan and Asia business community is very solid. 

Nicolas is a Board Member of the French Chamber of Commerce (2022), Certified Chair from the Advisory Board Centre (2020) and has been trained by the Board of Directors Training Institute on Japanese governance (2017).

Holds an advanced master degree in Innovation Management from Ecole Centrale (Paris, 1995) and a master degree in Business Management from ISC (Paris, 1994).